A case where negative viral marketing (Strawberry needle Scare), most of the times could be abused and sabotaged, can be countered by positive viral marketing (#Supportaustralianfarmers movement).
Author: Winona
Highly motivated and inquisitive student at Monash University with the ability to adapt to work in team environments and independently. Exuberant in learning digital marketing and its current issues. Winona has developed a strong cross-cultural skill set.
Black Mirror in China
Some of you guys may hear or watch Black Mirror, it is a Netflix's TV show about dark side of technology in the future. Recently, Chinese government has implemented a system that may be similar with Black Mirror episode 'Nosedive'. The system in which every individual has a a personal score based on ratings given to… Continue reading Black Mirror in China
Living in Micro-Moments
Businesses has shifts their focus to understand micro-moments of customers and 3 strategies of Google to adapt to these concept and make competitive advantage out of it.
Netflix: Building ‘House of Cards’ with Big Data
Big Data has been adopted by online businesses to analysed and developed new products. Netflix has used watching patterns of its users to produce their own TV shows and Movies.
Does your phone listen to your conversations?
How Giant-Tech companies listened to our conversations through phones to create more targeted ads
Winona Dewi 